I was product owner for Experiences. The interface is used to set up a JavaScript widget. It has the option to select seven widget types. Each type has some common and different options for the number of content displays, customer journey, AI/ML recommendation (decision-making), content format, template, and A/B testing option. The template UI has the option to create from base twig template and is customizable with CSS, JavaScript, and HTML. It was used to Knexus widgets, which deliver personalized, shoppable content on websites and landing pages.

Knexus Widgets:

HTML containers that insert personalized content. Responsive and don't impact page load or layout.

Experience Types:

1. Dynamic Content: Personalized content based on customer data.
2. Shoppable Content: Personalized content with shoppable products.
3. Education & Social Proofing: Content that educates and provides social proof for products.
4. Shoppable Feed: Infinity scroll of personalized, shoppable content.
5. Shoppable YouTube Video Landing Page: Shoppable YouTube videos with related products.
6. Products: Personalized product recommendations.
7. Products with Social Proofing: Product recommendations with supporting social proof content.

Templates was the core of widget delivery.

1. User can list the templates, search template.
2. User can send approval for design changes. Another User can approve the changes. Approved template can be published. After Template publish redis cache of widget cleared.
3. From the UI user can create template using twig template.
4. After create / edit twig render was running in batches, for selected content template for all content.
5. Each template save are updated in preiew colum of template and preview colum of conten was updated.
6. After each save new template version created, user can revert the from version or revert from live version
7. CSS and JS were not part of twig template to reduce size of render code.
8. When there was a content edit / create operations, all templates for that content type render was created.
9. User can update CLS Requirements for Google Web Vitals CLS metrics

I designed the solution for near real-time analytic data aggregation. The solution was to read data from MySQL and store it in CouchDB after its aggregation. Couch DB has documents and views for different dimensions. Each client has a different db prefix for the couch document.

I designed the solution for Analatic Capture ETL job. A Cron reads data from redis analtyic data and write in S3 every 30 min. Another CRON Download files from S3, Process in batches of 8. Wait for all processes to complete. The sub prcocess transform JSON data to MySql insert query using Python mapper and reducer and store in S3.

Created a node server for content upload over a secure WebSocket. The server was running behind an nginx reverse proxy. After data is received by the server, it uploads in the AWS S3FS file system and returns JSON with content ID and S3 path.

I created CSS and JS minification automation with gulp, which runs in every build.

I create JS build for widget.js, analytics, visitor.js, and lightbox creating java script for each client. In the build process, it replaces the client ID, analytic URL, and token for encryption for each client. After building it, upload it to S3 and create invalidation for CDN.

I created a microservice for image processing after image upload to create different versions of the image. The Lambda function was called in asyc mode from PHP API. After processing it, set the content status to published in SQS so that the content worker can process it to publish it.

I designed a solution for processing analytics. User requests are sent to ALB, and ALB sends data to the target group with the lambda function. The lambda function saves data in Redis for further processing.

I created a micro service for auto-tagging images, which calls Google Vision API and Imaga API to text information from images and text information passed to internal NLP API to generate auto-tagging.

A questions based game play for IPL7. and gratifications for winners

A Sign up for a FREE consultation with our ovarian aging expert.

Veet Walk of Confidance - a mini CMS based event showcase website for Veet Be The Diva contest, for Twitter Feed, photo feed, youtube feed, news feed, celebrity feed, user can leave comment by Twitter connect / FB connect

A questions based game play. and gratifications for winners

A questions based game play for creating awarenss for Veet new products.

A launch website for iPhone 5C/5S, in india to create awareness of avilable stores in india and make them able to register for launch event/s.

An awarenss buzz for breast cancer in woman

A timer based quiz application, user has to answer 10 questions in 60 seconds. User can view leaderboard. Admin panel to edit, add questions using csv , and view reports.

An engegment activity and create awareness that youth can obtain debit card custmoized as per there need and look & feel by designing it at threr own pace.

A product based website to be used in iframe - in the custom tab of youtube. Developved frontend and a mini cms to add, edit products, interactive videos, setting menu postion using jquery ui.

A project to capture user's reviews for Alto 800 for making no 1 car.

A virtual flag hosting campaign to flew the flag beyond Mount Everest using twitter#tag #tweetasalute. Front end, tweet bot to reteet, a cron code to read tweets having #tweetasalute and which has tweeted dirctly in my account not on website tweetasalute.com

A project to capture user's enty for contest "Water Coperation Challenge", in the form of word doc or an image with student profile. User can view the entry gallery and can search the gallery.

A timer based quiz application for GK of F1, user has to answer each questions in 60 seconds.

A project to uplaod videos and showing them in gallery. In galley all videos are from youtube channel and user's video was uploaded to youtube channel in admin pannel.

A timer based quiz application for awareness of axis bank and banking. User has to answer 5 questions minimum time. User can view weekly leaderboard. Admin panel to edit, add questions using csv , decalre winner, and view reports.

This is a custom blog site, with content listing, searching, encripted voting and having photo gallery. An admin pannel to write blog and blog upload blog photo. Rest api to feed blog content on crickbuzz website.

A flash animation for awareness for washing colored hand using dettol handwash. Backend to capture time taken in washing the hand using base64 encoding.

A flash animation for awareness to save water. Backend to capture no of litters water saved.

A microsite to capture user's blog, shoing them in gallery. User can search, share, tweet and vote the entry. A backend to view the report.

A flash annimated Microsite and facebook app to capture user's collest idea for party, shoing them in gallery. User can search, share, tweet and vote the entry. A backend to view the report

It was a wordpress blog for money releated information by Axis Bank.

ProgressTogether is a platform where one can acknowledge the people for their contributions in life. The acknowledgement is shown in the from of connected graph, in connected graph people can be search. HTML5 canvas (The graph image run time view) can be shared in facebook. The user can see to whom heshe has acknowledged and who has acknowledged himher. One can acknowledge from facebook or can import email from gmail, yahoo, hotmail. Admin panel to view report.

A unique campaign for awareness about HIV and worlds AIDS day, this project capture the pledge taken by user in inches, by this to increase the length of virtual condom.

This was a social media campaign, featuring Ranveer Singh, aimed to promote safe sex and engage in open discussions about sexual well-being in India.

A flash animated facebook app to create awareness about noice pollution cased by crackers. It tracks which cracker has been cracked and how the user is informed how much noice pollution has not been increased. A back end to view the report.

A product awareness based project. User has to watch a TVC every action is being captured (mute, play, %view, rewind, pause). After that user has to answer question related TVC, User has to invite friends and accepted invite increase the user point in leader board. User can overall larboard and his/her leader board weekly. A admin panel to view report.

A question based facebook app to calculate how much user is touch friendly with champ neo duos phone. User has to answer what he likes in the mobile phone.

User has to suport the team- CSK, MI, KKR, DDA by uploading photo / writing sloagn in the contest. A leaderbaord for each team fans.

Photograph based contest, user has to upload the photogarph, and show them in gallery.

Samsung Mobile india launch this facebook app for the fans. User can create his/her cover picture in 4 diffrent theems by uploading 6 photos either from facebook/desktop. Cretead picture is being uploaded in facebook account.

A prelaunch online awareness for Samsung Note II, user has to wacth a TVC related to feature of mobile phone and has to write sloagn - what user can do with the feature. Daily winner get chance to win Note II.

A unique way to create brand awareness - "2 minute ki khushiyan", user can create virtual maggi pack with their photos form facebook. User can zoom, rotate, the uploaded picture and can write slogan. Final picture posted to facebook.

A flash based clock to showcase rightnow moments in "jo tera hai wo mera hai" around the world on facebook and twitter. User can rotate the clock to get updates in back time.

A sloagn based contest to capture how the user is biggest maggi fan, and top voted entry got chance to meet Amitabh Bacchan.

A unique way to create brand awareness by expressing user's mood on his/her own facebook wall or friends wall by choosing and sending messages. Moods were represnted by real frutis.

A photo uplaod based contest to get veet samples.

User has to upload recipes and recipe image, recipes can been shown in gallery.

Alethia Education Services website offered a range of courses/programs to the working professionals. User can view details for courses, fill enquiry form, enroll for coruces.

Alethia Education Services used Email newsletter to send course notifcations to targeted users sourced from diffrent data sources ie enquiry and data vendors

Alethia used Outlook, to send emails in bcc that was not working due to SPAM and it was not personlized. I migrated email sending to PHPList (installed on dedicated server) to send email using AWS SES.